Success Story: Leading Telco

Female on mobile

Objective

This country’s leading telco wanted to promote their new smartphone app, sim, a curated marketplace for women. The primary objective was to reach existing female customers around Mother’s Day, outside of their owned digital environments.

Strategy

Using Novatiq enabled media, the telco implemented data intelligence from their own verified audiences to guarantee precise audience targeting in a new environment. Using their own consented data, this telco created a customer segment of females aged 18-45. This segment intelligence was safely and securely enabled across programmatic media, using Novatiq’s privacy-protecting snowflake ID.

Results

  • 50% uplift in return-on-investment
  • 82% increase in click-through rate where Novatiq deterministic data was used

“Using our CRM intelligence securely to power campaigns across external digital environments has been a real revelation! Our Mother’s Day sim campaign with Novatiq performed significantly better compared to other initiatives, and we are delighted with the results.”