Games development studio, Niffler wanted to reach a tech-friendly audience to drive play of their new game. It was also a priority for them to maximise their ad spend, in order to remain budget-conscious.
We created 10 audience segments based on age, gender, device and tech enthusiasm using deterministic data intelligence, and tracked engagement levels. A thorough insights report was also provided to help guide future marketing efforts.
- 75% higher click-through-rate where Novatiq deterministic data was used
- Data intelligence guided future marketing campaigns
“The authenticity of the audience, and accuracy of the respondents’ demographics was paramount in this test. We are very satisfied with the level of response and accuracy generated in such a short time.”Barn Cleave, CEO, Niffler