Digital identity verification for a privacy-first world
Digital marketing is charting a course towards a more privacy-focused future and adtech is urgently seeking a new privacy-centric identity service to support the programmatic advertising industry. Can telcos play a critical role?
This seismic shift in digital advertising means that industry is crying out for an effective identity solution to replace tracking cookies and restrictions in the use of mobile advertising IDs. At the same time, telcos are seeking new business models, new sources of growth and a new role in the digital ecosystem to offset losses in roaming, pre-paid, and voice.