Our Novatiq Spotlight
May’s Spotlight is all about the customer – empowerment, ad frustration, content quality, control and more
As another month nears its end, we bring you a customer-focused issue of Spotlight. Here at Novatiq, we believe that one of the major trends in digital marketing is consumer empowerment, in terms of the quality of the digital content people consume, the control they have over their data, and their relationships with brands and publishers. This month’s Spotlight shows just how embedded this trend is becoming as digital media evolves.