Solutions for publishers and brands
Increase revenue with highly addressable audiences, across domains and devices, with Novatiq’s powerful publisher-led IDs
Verify and serve your users, safely and at scale
For publishers and brands, getting a 360-degree customer view is essential for accurate targeting, but it’s tough to achieve in the newly anonymised web. Novatiq is changing the game by creating the opportunity for powerful publisher- and brand-led IDs.
Our patented Fusion platform enables publishers and brands to verify consented first-party cookies and generate accurate, real time, cross domain and cross device user profiling, in a consistently privacy-first way.
Using Fusion’s progressive IDs, publishers and brands can quickly produce a panoramic view of their users, verify audiences at scale, and create tailored campaigns without the guesswork – driving needle-moving results for the business.
Extend your reach
Achieve scale and reach by verifying audiences across both the authenticated and anonymised web.
Know your audience
Expand your audiences and create a 360-degree view of users by creating your own publisher or brand ID.
Easy analysis
Fuel precise analytics for authenticated and “ghost” users.
Increase revenues
Retarget users for better ROI within your digital properties and the open web.
Command premium prices
Command premium ad-inventory prices by providing first-party audiences for brand advertisers.
Safely activate audiences
Enable safe and secure first-party audience activation in the open web.
Activate Fusion IDs today
Learn how to leverage first-party customer intelligence from telco operators
in a compliant yet effective way.
Discover how we work with publishers and brands
Novatiq’s tools for publishers enable you to power advertising campaigns using first-party targeted audiences safely and at greater scale. Increase revenue with highly relevant audiences across devices and channels.
Seamlessly resolve IDs
Whilst other ID solutions are unified, our progressive Fusion platform is specifically designed to help individual publishers and brands join the dots within their own ecosystems through the unique publisher-specific Zenith ID. Zenith ID provides a true 360-degree view of each individual user that publishers and brands can leverage to drive their own targeting, power better analytics, and deliver safe and valuable first-party targeting opportunities to advertisers.
Power campaigns in a privacy-first future
Novatiq protects first-party data for each advertising transaction through the dynamic Hyper ID. Generated for each individual ad request, Hyper ID is used by the buy-side to exchange for an audience segment in real-time. This enables first-party targeted audiences to power advertising campaigns safely and securely.
Deliver accurate audiences
Using the standard IAB categorisation, Hyper ID enables multiple publishers and brands to deliver accurate first-party audiences to relevant marketers. No personal data is transferred. We simply match the Zenith ID and the segment code from each publisher or brand to the telco-verified Hyper ID to deliver the audience response to the specific buyer.
Publisher success story: 75% higher click-through rate for games developer Niffler
Games development studio, Niffler wanted to reach a tech-friendly audience to drive play of their new game, while maximising ad spend to remain budget-conscious. We created 10 audience segments based on age, gender, device and tech enthusiasm using deterministic data intelligence, and tracked engagement levels. A thorough insights report was also provided to help guide future marketing efforts.
Results:
- 75% higher click-through-rate where Novatiq deterministic data was used
- Data intelligence guided future marketing campaigns
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