For Marketers
Develop data-driven marketing strategies with confidence
Novatiq’s platform allows marketers to build audience segments using verified data intelligence, to deliver highly personalised content to real people without ever compromising personal data.
Our patented technology means marketers can take the guesswork out of marketing and supercharge campaigns to get the best results using deterministic first-party data intelligence.
Smart Data
Target a verified and deterministic audience with accuracy using Novatiq’s proprietary platform.
Novatiq audience match rates are unaffected by third-party updates, because our matching is done behind the firewall using first-party data only.
Our platform is constantly evolving, to ensure you have access to smart data that works harder.
How It Works
Novatiq uses the highest quality first-party, single-source and deterministic data to deliver superior marketing campaigns to verified audiences.
Our telco partners use authentication filters based on deterministic data, so you can deliver marketing results grounded in reality. All the while, ensuring you remain regulatory compliant.
Match
- Audience matching is done behind the firewall, based on the requested profile attributes
Bid
- As audiences become available, a snowflake ID is created to carry the biddable data intelligence into the ad-tech ecosystem in real-time
Engage
- After a bid is won, you are set to deliver tailored experiences to your target audience
Success Story: HSBC
HSBC sought to drive uptake of their premier accounts by targeting a custom audience that met the strict qualification criteria. To reach this niche audience using a programmatic strategy, HSBC used data enabled by Novatiq. By leveraging this data, HSBC drastically improved their conversion rate and exchanged passive clicks for meaningful visitors.
Results
- 150% increase in conversion rate
- 10% increase in form submissions
- 15% decrease in bounce rate