Privacy by design

We lead the industry on global consumer privacy

Our ID solutions are built on a foundation of explicit user consent

All of our clients and partners need to collect, use and target data in a way that meets, and even transcends, government regulations. That is why we designed our Zenith ID and Hyper IDs to be fully compliant with all regulatory requirements and meet the highest data privacy standards — ISO 27001. Just as important is our commitment to helping you maximise revenue based on user relationships.
Our tools are designed with the user in mind, so that you can be sure your users have full control over their data and that their permissions are being honoured.

The 7 principles of our privacy-first ID solutions


Built on user consent

Our privacy-by-design approach is built on user consent, meaning the consumer is always in control. Our solutions only use first-party intelligence when specific user consent has been given, with the ability to remove users immediately if consent is withdrawn.


Visibility and transparency

We advocate the policy of full transparency and simplicity for users. Consumers always understand what, why, when and how their data is used.


Privacy as the default

Novatiq’s cutting-edge ID products are built from the ground up with privacy at their core, so the safe activation of first-party data is automatically protected in the system for those who use relevant and targeted digital advertising.


Safe distributed data technologies

We use distributed data technologies to ensure that all first-party data sets are kept safe and secure, and do not mix. We treat all the data in isolation and no data is sent downstream.


Proactive, not reactive

Our game-changing ID products help publishers and brands tackle the still-emerging privacy challenges of digital advertising while remaining on the right side of regulation.


Compliance without compromise

We are committed to adopting all global privacy standards such as GDPR and the California Consumer Privacy Act (CCPA) without compromise, and currently work under the TCF and ePrivacy frameworks. We continuously evaluate new standards and best practices for inclusion into our products and platform.


Experience-first protection

Making user experiences worse for the sake of privacy is not an option. Our ultimate goal is to ensure that advertising offers a service and is not seen as an interruption.

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