Fusion platform

A powerful all-in-one platform, combining multiple ID solutions for seamless identity resolution and audience activation

A single platform to create first-party consented IDs for precision targeting

Fusion brings together our Zenith ID and Hyper ID products in one powerful, patented platform. Here, we blend first-party data and customer intelligence from telco operators to create and activate audiences efficiently and at scale. Fusion intuitively presents analytics data so publishers, brands and marketers can optimise and evaluate performance from a single source of intelligence.

Built on user consent, our proprietary platform gives consumers total control over how their personal information is used with layers of compliance built in. Our security infrastructure is best in class – opening up a new world of first-party data opportunities right across the advertising ecosystem.

Fusion platform page

Why Fusion?

Culture of security

We do not use browser signals in our platform. Our IDs leverage the telco network and are processed within the highly secure and privacy-compliant telco firewall to protect user data.

One-click integrations

The Fusion in-network platform components are easy to install with click-of-a-button telco integrations and can be used in isolation or alongside other ID solutions on the market.

Market facing

Unparalleled access to telcos enables use of consented first-party data intelligence to create a viable, scaled new ID currency for digital advertising and marketing.

Powers high performance

The Fusion platform ID suite validates and activates first-party data intelligence to deliver unified audience profiles and strong campaign results.

Superior addressability

Fusion empowers demand-side platforms to build richer audiences at scale, and supply-side platforms to increase their audience-enriched ad inventory as it becomes available.

Hassle-free activation

Our ID products enable fast and seamless activation for publishers, brands, and SSPs.


Flawless analytics

We take the guesswork out of marketing by identifying and verifying real audiences at source, and monitoring success to achieve better results for our clients.

High and specific security standards

Novatiq is ISO 27001 certified. Safety and security is at the core of all our technology and business practices.


Ad inventory optimisation

Supply-side platforms use Fusion to increase their audience-enriched ad inventory as it becomes available.

Zenith ID

Personalise advertising, engage your audience and increase revenue with consented first-party IDs

Zenith ID – our unique first-party publisher or brand-specific ID solution – is designed to help individual publishers and brands get a 360-degree view of their users and move ahead in a world without third-party cookies. Whilst other ID solutions are unified, Zenith ID uses publisher or brand-specific consented first-party profiles to power robust analytics and first-party data strategies.

Unlock the potential of ‘ghost’ users 

Zenith ID verifies pseudonymised user profiles against telco network intelligence without a hint of Personally Identifiable Information being exchanged. Publishers and brands can identify users across devices and create unified profiles, regardless of whether the user is authenticated or not – effectively unlocking ID verification for the 75% of accounts that are “ghost” users. 

Enhance your ecosystems through seamless interoperability

Zenith ID is interoperable and can be used in partnership with other ID providers. Publishers and brands never have to compromise or be limited to a choice of only one ID solution – increasing flexibility and enhancing the end-user experience. 

Capture and target users in real time 

What truly sets Novatiq apart for publishers and brands is the unique double-layered approach. Unified first-party profiles created through actioning the Zenith ID can also be activated safely, securely and in real-time through our patented transactional Hyper ID, for retargeting and first party audience delivery at scale.   

Hyper ID

Reach audiences in real time through privacy-friendly activation at scale

Generated in real-time, Hyper ID is a transactional and unique ID that is verified by first-party information from telco partners. The Hyper ID is generated in the publisher ad request and distributed through the automated advertising ecosystem, enabling risk-free first-party audience activation at scale.

Fully secure, privacy-first solution 

As soon as the ID is verified by the telco, our smart technology associates the requested audience segments to it – filtered to send specific responses to each buy-side platform. As a user level ID for audience delivery, Hyper ID is only valid for a single transaction. Once it has fulfilled its purpose, the ID disappears leaving absolutely no traces behind. 

Deliver at scale while increasing security and governance 

Use Hyper ID at scale and to deliver first-party audiences at a cross-publisher or brand level. To achieve this, we use a standardised first-party data taxonomy (categorisation) to enable multiple publishers and brands  to participate in first-party audience delivery. There is no requirement for any inter-party personal data transfer – we simply match the Zenith ID and the segment code from each publisher or brand to the telco-verified Hyper ID to deliver the audience response to SSPs and/or DSPs.  

Once the Hyper ID has been used in the ad transaction, it vanishes to ensure that all parties remain on the right side of privacy regulations.   

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