Data Privacy
Proprietary tech built with privacy as priority
Novatiq’s proprietary snowflake token ensures your customers get the experience they want, with the privacy they deserve.
Our integrated in-network solution translates profile attributes into audience segments that are applied to our unique, dynamic snowflake ID.
The snowflake is guided across the ad ecosystem using a secure distributed data process and exchanged for associated segments at the point-of-use. Only the snowflake moves outside the firewall, so customer data remains private, protected and under your control.
Once the snowflake token has fulfilled its purpose, its ability to be re-used evaporates. Keeping consumers firmly in control of their data, and brands on the right side of regulation.
Our patented snowflake token technology is designed with privacy as priority
- Our dynamic snowflake ID is pseudonymised and carried through the ecosystem
- No granular or personal information is shared outside of the telco firewall
- Each snowflake is given a unique, non-sequential label
- Each snowflake maps in real time to audiences specific to each data partner
- The snowflake evaporates after use
- If a customer removes their consent to use data, there are no breadcrumbs to sweep up
- The snowflake token ensures data protection, integrity and confidentiality
