Launching Novatiq: making first party data safe across new environments

24 Mar | 3 minutes

Today we are excited to announce the launch of our privacy-first ID enrichment business, Novatiq.

Now before I go into the details, let’s just take a moment to talk about the current global pandemic everyone is facing in Covid-19.

I fully understand our launch timing may seem strange. Whilst we are conscious of the challenge we and all our partners will come up against, it just wasn’t possible to identify when would be the ‘right time’ to launch. Therefore we decided to proceed with our original plan which has been in construction for the last few months, whilst being mindful and respectful of the circumstances. Please be assured that in this time of uncertainty our team is focused on doing our upmost to protect the wellbeing of our clients, and each other.

Now our news. In creating Novatiq we set out to accomplish one very simple mission: to make first-party data safe to use across new environments.

That means we take the approach of putting consumer privacy front and centre of everything we do, whilst safely opening up new opportunities to businesses that use ID technology such as telco, marketing, publishing and ad-tech.

So why do we regard privacy as so important? Well, 2018 heralded the beginning of a new era in privacy with the implementation of General Data Protection Regulation (GDPR). Since then we have seen other initiatives such as California Consumer Privacy Act (CCPA) and ePrivacy, and browser owners such as Google, Apple and Firefox announce restrictions to third party cookies.

All this meant a fundamental change in the way technology can be used across the whole of the digital ecosystem, so we decided to approach things differently.

In launching Novatiq, we set out to create an accessible and intuitive tech that continually evolves with our client needs. Our privacy-first cookie-less platform combined with our patented dynamic ‘snowflake’ token means we can do things with data that others can’t. Personalised advertising, identity checks, fraud protection and safe programmatic advertising in a way that protects customer data, complies with privacy regulations and creates incremental revenue for everyone.

And who is behind this? Our team of renowned telco professionals include Chief Product Officer Tanya Field and Chief Technology Officer Mark Stewart, both bringing with them a wealth of experience from Telefonica and EE respectively. Our Chief Financial Officer, Tom Wills has worked across some of the most disruptive businesses in the UK marketplace such as ASOS and BAT, and I myself led Experian’s data management practise, EDQ as Global Managing Director for a number of years. I have no doubt that this, combined the expertise of our wider team from media, programmatic and cloud-technology specialists, and alongside our trusted partners, will achieve amazing things together.

There will be many announcements coming up in the next few months, so find out more by subscribing to our email list here.

Here is to staying safe in this crazy world, and to the new era of privacy-first.

24 Mar

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