About Us

A technology and business ethos built on privacy as priority

Novatiq was founded with one mission: to make first-party data safe to use across new environments

As a pioneer of privacy-first audience activation, our platform was built by renowned industry experts who know that customer protection must always come first

Contact Us


Our team is comprised of industry experts in mobile tech, mobile media, multi-channel marketing, data analytics and tech.

Our company values are:

Inclusiveness: We believe in a team-first approach
Trust: Safety and security always come first
Quality: We strive for excellence in everything we do
Innovation: Change fuels us


Jonathan Hulford-Funnell

Chief Executive Officer

Jonno has over two decades experience in the data and multi-channel marketing sectors. Before co-founding Novatiq and becoming CEO, Jonno was most recently at Experian where he held the post of Managing Director EDQ to drive the data quality business globally.


Tanya Field

Chief Product Officer

Tanya is one of Novatiq's co-founders, and spent 5 years leading mobile data in Telefonica. Tanya also previously held roles at Discovery Communication and BSkyB, and is a seasoned speaker who sat on the inaugural board of the MMA.


Tom Wills

Chief Financial Officer

Tom is a co-founder at Novatiq where leads the Finance and HR division. A skilful strategist, Tom's previous experience was obtained in highly disruptive consumer technology businesses such as Asos.com, BAT and EDF Energy Renewables.


Mark Stewart

Chief Technology Officer

Mark is responsible for Novatiq’s tech infrastructure and cloud services. He is heavily involved in simplifying tech advancement and user experience, having worked at high-tech businesses such as IBM, EE and Fujitsu.


Alexander Duque

Director of Operations

Alex leads Novatiq’s program and account management, standards and privacy compliance. Alex has worked across a number of high-growth start-ups as well as global organisations including West Unified Communications, Magnetic North and Davivienda.


Vaughan Matthews

Director of Partnerships

Vaughan is a 20 year veteran of media and telecoms. He spent 9 years at Orange, where he worked on the advertising business, start-up enterprises, the incubation and investment arm, and is a founding member of 4-telco partnership www.go-ignite.com. Vaughan also held senior global development roles at ad networks and programmatically led DSP’s.

Ender Zumrutel

Country Manager, Turkey

Ender has 22 years experience in media and data sales across the UK and EMEA markets. He has worked across TV, digital and social media for companies such as Channel 5 TV, Experian and Marin Software. As a native Turkish speaker, Ender acts as Country Manager for Novatiq’s Turkish business.

Raif Awaida

Director of Business Development, MENA

Raif is responsible for Novatiq partnerships across Middle East and North Africa. As a technology specialist, Raif has spent the last decade in a number of senior business development roles across businesses focused on telecommunications, and is credited as ‘inventor’ across a number of patents in Europe and the US.

If you would like more information about what Novatiq can do for your business, then get in touch

Contact Us

Want to receive regular updates & information? Then sign up for our newsletter