Publisher success story: 75% higher click-through rate for games developer Niffler
Background
We help publishers thrive by understanding their own audiences and leveraging the benefit of this knowledge for themselves and for others.
The authenticity of the audience, and accuracy of the respondents’ demographics was paramount in this test. We are very satisfied with the level of response and accuracy generated in such a short time.
Barn Cleave
CEO, Niffler
Objective
Games development studio Niffler wanted to reach a tech-friendly audience to drive play of their new game, while optimising ad spend.
Strategy
We created 10 audience segments based on age, gender, device and tech enthusiasm using deterministic data intelligence. This data is verified, consented and compliant with data privacy regulations. Next, we tracked engagement levels and prepared a detailed insights report to help guide future marketing efforts.
Results
75% higher click-through-rate where Novatiq deterministic data was used
Ability to run absolute analytics, gained through a valuable understanding of their audience’s user profiles across different devices
Data intelligence guided future marketing campaigns
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