Advertising as a service,
not an interruption

The first telco-based identity solution for the open web

Reach the right audiences with identity solutions that safely and securely overcome the challenges of the newly anonymised web

Our verified IDs are built on consented first-party intelligence from telco networks, empowering telcos, publishers, brands and marketers to create a new generation of first-party IDs that fuel personalised digital services and improve user experience.

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Thrive in the new era of digital advertising


In an era of diminished user tracking, Telcos have an unmissable opportunity to establish their unique position in the digital advertising market. We empower telcos to monetise their consented first-party data intelligence and provide valuable, scalable and verified identity solutions for publishers and brands, enabling advertisers to reach highly targeted audiences.

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Publishers and brands

Publishers and brands need to know their audiences. Novatiq provides an anonymous 360-degree view of their users, while allowing the use of consented audience information at scale to power advertising campaigns in a completely compliant and safe way – overcoming the challenges of the anonymised web.

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Audience targeting for publishers and brands

Advertising ecosystem

Operating on the buy-side of the advertising ecosystem? We empower buy-side players to put the right campaigns in front of the right pseudonymised audiences in real-time.

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Data Driven Marketing Solutions

Fusion platform and ID suite

Powerful customer intelligence solutions

Novatiq is the only solution within the advertising industry to offer first-party customer intelligence from telco operators as a way to verify and activate audiences.

Our progressive suite of ID verification, audience activation and analytics products are meticulously designed to help telcos, publishers, brands and marketers identify, reach and understand vital audiences, at scale, in a valuable and privacy-first way.

World-class patented product suite

Our one-of-a-kind patented Fusion platform uses Zenith and Hyper verification IDs to provide consented first-party audience validation, creation and activation. This completely new approach provides ID at scale to overcome challenges faced across the ad ecosystem in the delivery of personalised advertising – putting privacy first and giving consumers control.

Best-in-class ID verification

Zenith ID helps publishers and brands join the dots and gain a 360-degree view of audiences for both ”ghost” and authenticated users across devices. Generated by publishers and verified by telcos, this patented ID solution ensures consistent recognition of the same user for consented first-party profiling and accurate analytics.

Optimised audience activation

Hyper ID is a transactional, anonymous and unique ID that is generated in real-time. It enables publishers, brands and marketers to place the right ads in front of the right audiences by matching users with consented first-party audience groups, both within their own properties and the open web. Using pseudonymised first party data, including consented deterministic telco data, advertisers can achieve better campaign performance without any personal data ever entering the ad tech ecosystem.

Fully interoperable

Novatiq’s ID suite is designed to work alone or in combination with other authenticated IDs for a solution that is fully interoperable. Publishers and brands never have to compromise or be limited to a choice of only one ID partner, which supports our mission to deliver scale and breadth in the open web.

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Privacy by design

Our Zenith ID and Hyper ID solutions are built on an unparalleled core of privacy. We transcend regulatory requirements – GDPR, e-Privacy and CCPA baselines are the start not the finish line. Everything’s designed with the consumer in mind, ensuring end-users have full transparency and absolute control to direct their digital experience.

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Why Novatiq?

As your partner, we make customer identity work for you

The advertising ecosystem is undergoing a major disruption. Third-party cookies are declining, Mobile Ad Identifiers are riding the privacy-protection wave and fingerprinting is reducing in the bid-stream. It’s clear the market needs a new approach – one that serves advertising as a service and not as an interruption.

Our safe, scalable products are designed to help publishers, brand, marketers, adtech companies and telcos:

… all through a privacy-by-design solution that creates trusted business partnerships.